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When I left Rogers for Michigan State University, I found that there was no Best Foods Mayonnaise. There was some impostor named Hellmans Mayonnaise. Oddly, it had the Best Foods label with Hellmans substituted on it. I thought maybe they renamed the mayo while I was on the flight to East Lansing. Not so. When I returned to Spokane, Best Foods was on the store shelves. When I graduated, we lived 12 years in the Bay Area. There, it was Best Foods. In 1978 we moved here, to North Carolina. It's been Hellmans ever since ... except when I visit Spokane. What's the deal, here?
It seems that East-coast Hellmans purchased West-coast Best Foods years ago. Each had a strong following in its region, so Hellmans decided to keep the regional status quo of each product to preserve over-all market share.
The word is that each product has a slightly different recipe, with Best Foods said to be tangier. My wife agrees. She thinks Hellmans is bland. It's a moot point for me because, if I eat that stuff, I gain weight and my heart usually stops.
The Best Foods' slogan is:
On the Hellmans side it is:
Anybody see anything wrong with the second one?
One question remains: did Hellmans have a little bak-bak bak-bakaaaak chicken animation in the late fifties?